Aesthetics of the website
The visual aspects of the website is the most important because you shall make sure that the website looks good and it attracts the audience of the website and the artist. To not bore the audience you must make sure that the visual aspects of the websites are to a good standard and there is not too much text, because most of the audience do not like to read much they prefer images and visual attractions.
The navigational functions of a website must be good and easy to allow the audience to navigate around the website easily. The website should not be too difficult that the customers cannot find out where they need to go for certain stuff. There are various things you an do to make sure that the functionality of the website is easy by placing navigational bars and search bars they allow the customers to narrow down their searches by phrases or certain words or categories.
House style and template
The website must have a consistent house style to make sure that the artist is portrayed in the website in every aspect. The website must have a relative theme, colour and background. The template of the website is important because the website must be laid out properly to make sure that the website consists of professionalism and pleasing visuals.