Correspondence with the cast

Getting in contact with our intended star

In order to get in contact with our intended star image (Tyler Simpson), we contacted him through email that we received from his YouTube channel and Facebook page. After we managed to get hold of his email address, Zeeshan Ali (the co-founder of our production company and the organiser) simply sent him an email offering the opportunity to feature in our music video as the potential main star. We then gave him a contact number in order to be able to accept the offer if he wanted to. The full email can be seen below:

Email to Tyler

Original can be found here

Texting the star

In order to ensure that he was available for recording, we use the more informal approach in order to see if he was available for recording. The follow text message to Tyler simply asks if he is available on that certain day. The text can be seen below:

Text to Tyler

Original can be found here

Contacting the production team

Once we had confirmed that the star would be available, I then contacted the rest of the production team in order to make sure that everyone will be available for filming, as we need the camera operator, the director and the other member in order to ensure that all ideas passed will be appropriate for the music video.

The text sent can be seen below:

Text to production team

The original can be found here

The responses can be seen below:

Text to production team reply

The original can be found below

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Production Schedule

Production Schedule – Project Title: A2 Music Video

Dates

Location

Scenes/Shots

Equipment required

People needed

9th of October Coventry/Birmingham Train Stations Scenes that show the changes in location specifically out of the train. Camera with possibly a stedicam, along with operator. Tripod for later. Entire production team (Andrew, Zee, Abdul & Raqeebul) and the star image (Tyler).
9th of October Birmingham City Centre Scenes that show Tyler walking throughout the city center acknowledging different people Camera with tripod and operator. Production team and star image.
9th of October Birmingham Bull Ring Scenes feature Tyler walking up the stairs, looking “cheekily” at the camera. Camera with tripod and operator. Production team and star image.
9th of October Various places around Birmingham Taking shots of Tyler walking through various locations for the build up at the beginning. Camera with operator. Production team and star image.
11th of November Coventry City Center Taking shots of different signs used again for the build up of the song. Camera with operator. Production team.
11th of November Coventry City Center Similar to previous shots; some establishing shots and such. Camera with operator. Production team.
Create the initial edit of our opening scenes. It will feature one of the production members stating the location at the beginning of the video before the music begins. Once the music begins, we will match the cuts in terms to the beats so they change each time there is a beat. This will feature as our initial edit of the opening sequence to our video. We will then shoot the lip-syncing half of the video and edit this in later ensuring that the star image looks like he is singing the song. Once this is complete, we will then fill in gaps with extra footage of the location we took.

Music Video Inspiration

Our main idea for our music video was to make sure it doesn’t look too professional like a whole camera crew and director made it. Our idea was to make it seem like the video was recorded by the artist and his entourage themselves. Looking at the music video above by One Direction the boy band you can see that the video aspects of their music video shows that the music video was recorded by themselves due to the amateur look to it.

A production team may have been behind the production of the music video however they still made it look amateur like to give it the stylish affect. We got our inspiration from this music video by the camera shots they use, quick and slightly unstable to give it a hand-held motion. Another thing that we noticed was that the fans were in the music video due to the environment not being controlled by the production teams. This is we are deciding to do by not controlling the environment so the audience do not know that we are recording a music video and let them in shots as they carry on with their normal lives.

The music video may be amateur styled however the editing behind the music video would be professional and unlike amateur music videos. So this will make the music video like the one above look professional but still amateur like. This was our main ideas for our music video and the inspiration where we got our ideas.

Storyboard – Final draft

1

Shot 1 – The first shot will be of the camera looking out upon the scenery from the train window. This was planned from the start as this helps establish the change in location as well as becoming filler footage for the initial beats. This will change from different pieces of scenery, i.e. fields/bushes to factories and houses.

2

Shot 2 – Short clip of our star image walking up stars and then glancing at the camera. This will again be used as filler clips for the initial beats. It will be a medium shot and helps distinguishes his costume.

3

Shot 3 – Short clip of various street names, this again is used as filler clips for the initial beats. It was a suggested idea from one of our production team as one of the videos they watched features sign names and they believed it help establish location as well as residence.

4

Shot 4 – Short clip that establishes the location yet again. This time it will be of the town hall in Birmingham city. Due to the somewhat old architecture of the video, it displays that the music video can contain class among the urban environments. Allowing the music video to challenge the R&B conventions.

5

Shot 5 – Short clip that again establishes location and is somewhat similar to the street name shot although this shot is of a signpost instead of a sign against a wall.

6

Shot 6 – Short clip of an extreme close up of the star image in front of some random people. This can conform to the idea of that the star image is recognising random people as being “beautiful people” – this can challenge the conventions of R&B again due to the fact that he is not being vain.

7

Shot 7 – Short clip of a medium camera shot. This again contributes to the idea that the main star is not vain and sees the other people as being beautiful.

8

Shot 8 – Short clip of a medium shot. This will show the star within the Bullring in Birmingham and helps establish more location. However, this shot technically serves no purpose in terms of translating conventions to R&B and such and is simply a filler shot.

9

Shot 9 – Short clip of medium shot. This shows the main star along side two members of the production team. The clip will also be made to look amateur as he recognises the camera and again allows the audience to refer to the fact that this is made to look unprofessional (refer to the previous post about inspired videos).

10

Shot 10 – Prolonged clip of a medium shot. This shows the main star in the studio and behind the one way glass. This is used as an establishing shot to show that the star has now changed location and helps notify the audience that the lyrics are starting.

11

Shot 11 – Short clip of an extreme close up. This shows an over the shoulder shot of our main star and allows the audience to see his mouth movements in conjunction with the lyrics being sung. This helps the audience recognise (and through editing) that he is singing the song and does not look like lip syncing.

12

Shot 12 – The clip then cuts back to where the star is in Birmingham due to the lyric of “everywhere I go”. Hence showing that where ever the star is he still sees “beautiful people” and challenge the R&B vainness conventions.

13

Shot 13 – The clip then cuts back to the studio and features an extreme close up of the stars face. This again will be a more clear version of the over the shoulder shot as the audience is not able to fully make out what he is singing – but this shot clears those ideas as you can see him singing directly to the camera.

14

Shot 14 – Establishing shot of our fourth location and again lets the audience know that the location has changed. The shot will be of the city’s skyline and again reinforces the challenging of convention in order to display class.

15

Shot 15 – Crab shot of the star (extremely low angle). This conforms to the conventions of R&B once again as it is showing his vainness due to the fact he is looking down upon the audience. This will be used for certain quick tempo sections of the song to make the video look somewhat aggressive.

Camera Work and Editing ideas

Camera Work

For our music video we will use a variety of camera shots in order to help conform to the genres of the music that we are using. For instance, from previous music videos that I have watched and have analysed in past blog posts.

We will use a variety of camera angles throughout the video most commonly using extreme close ups of our main star – this will help emphasise the fact that he is the focus of the video and therefore should be somewhat idolised. This will also help develop the connotation if the fact that the main star is vain hence meaning that he takes pride in his appearance which conforms to typical R&B videos. An example can be seen below:

CAMERAWORK

Another camera angle we will use will be long shots and crab shots. The long shots shall be used when establishing the location of our main star, for instance there will be a close upwhen he is singing and then it will cut to a long shot in order to show that he is, for instance, leaning or standing against a graffiti’d wall. We will also make use of crab shots in order to make our star image seem superior to the audience and the camera, this will be used during more ‘aggressive’ parts of the music video in order to make him seem powerful which will conform to generic R&B music videos.

Editing

Editing will be the be the most important stage in our creation of the music video. We generated various ideas on how we would like to see our music video be. Firstly, we decided for the main tempo, and pace of the music video we will make sure that all the scenes and cuts are fast, and razor cuts. Our music video will be fasted paced to keep up with the original song. Razor cuts was the idea we generated from researching and analysing the original music video and noticing that the slow paced video does not go with the song. To improve this we decided that we will speed up the scenes, cutting them up and placing various different clips in order.

Next, we will make sure that our visuals of the music video are professional and resemble million dollar music videos. We will place colour correction first of all to remove the fresh camera recording look from the music video to make sure it looks pro made and edited. As you can look above a music video of Pixie, you can see that the colour correction changes the mood and the aesthetics of the music video drastically to improve the visual quality. The next thing that we will put into place to give it a sharp, snappy look in order to improve the aesthetics of the video we will add ‘Proc Amp’ to the music video which is a tool that

We also decided to add various scenes of continuity editing which is making the music video flow with various cuts which lead into another, for example, from a side shot of a dropping ball we can do a close up of it touching the ground. This is an example of continuity editing.