Reception Theory

The reception theory is basically how the audience analyses and takes on the text. There is always an initial idea that the music creator has in mind about the whole song or text. Then there are three ways that the audience can take on the text. There is Preferred reading, negotiation reading, oppositional reading. Various groups of people analyse text differently.  Some people may take on the idea that the text is putting across and agree, some may disagree, some may be okay with the initial idea but may make changes.

Preferred Reading 

Preferred reading is when the audience takes on the text how it was meant to be put across and they go with it, without disagreeing or negotiating with the text. This is because they see the meaning of the text or whatever they are analysing to perfectly natural and normal that is why they take on what they see without any thoughts.

Negotiation Reading 

This is when the audience analyses the text and adjusts the text using various things or analyses the texts differently to what the creator had in mind. An example which would clear this up would be “Afrika Shox” by Leftfield, this song initially shows racism and ignorance how people do not care about the poor and they just ignore what is happening in the world.  However, some people may see the song as a reference to the slave trade triangle, how people do not care about poorer countries and how they think they can abuse and ignore them and use them as slaves, this is shown by the continues reference to africa and the visuals of the male being abused and ignored which he clearly needs help.

Oppositional reading

Oppositional reading is when the audience see’s a text and they totally reject the initial meaning and creation behind the text. They decide to go opposite, they go totally opposite to the Preferred Reading. An example of this may be elections, you may see election adverts on television but that may make you want to go totally opposite and go against the candidate instead of voting for them like the advert shows.

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