Andrew Goodwin Theory

There are five aspects of music videos that the audience picks up on and they look out for, these include;

  • Through beat – seeing the sound.
  • Narrative and performance
  • The star image
  • Relation of visuals to song
  • Technical aspects of music video

Through beat;

There are three step to the through beat first being that the audience takes into count and straight away is aware of the chorus and verses.

Secondly, there is the voice of the song. The artists are are extremely unique in their voice and vocals. They can be separated from any other artist. This step can easily link in with the star image. The voice of the artist is pretty much is a trade mark for all their music.

Finally, the third step. Songs can also have stories, and a story teller. Instead of random things inside a song and the music video a song can actually have a deep meaning and story behind it.

Narrative  & Performance

Most of the songs that are generated in this century only give us a glimpse of what it is about. We are not told the entire story. Edwin thought that the music videos should remain the same standard throughout any song. And that that performance and narrative should work as a team to keep the audience interested in the music.

Star image

The star image is mostly used in new style music videos. They are strictly made to advertise the artist. Star image makes the artist seem special and more superior to everyone else. The artist is shown to be important which in turn gives publicity to them.

For example, if you look at the image above, Justin timberline has been shown to be the important figure in that music video

Technical Aspects

Technical aspects are important in music videos. The technical aspects can range from camera work, recording, angles, mise en scene, editing and sound effects, and other various effects.

All these things can be used in a  music video to make them look unique and dramatic.  Mise en scene is important in music videos, to make the video look professional and authentic the video needs to have a unique feel to it and that it has been thought about and planned. Also, lip sync is important in the technical aspect to make sure that the audience know who the star is, which links in with star image.

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